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The Truth About Bravery in Entrepreneurship: Normalize Failure — with Roei Yellin

By Meny Hoffman // Let's Talk Business, Podcast // 4 min read

Does your competitive edge serve you well? This week, our guest is Roei Yellin. Roei is a former Olympic athlete and the co-founder and CRO of 8Fig. In our interview, he speaks about the key qualities that make up a successful entrepreneur. He goes into detail about what led him to start a company and how his athletic background and competitive mind enable him to tackle any challenge in the business world. Most people think that being competitive is all about pushing themselves to the limit to win. But should competitiveness be at the top of our radar all the time as entrepreneurs? In this week’s episode, Roei explains that it is more complex than that. It’s not just about doing whatever it takes and burning ourselves out, it’s about gauging the playing field, knowing which move to make next, and thinking on our toes. It’s about having patience, confidence, and tact. It takes bravery to make waves, knowing that you might lose in the process. Don’t miss this opportunity to learn about the importance of bravery in business.

How the 80/20 Rule Will Change Your Business

By Meny Hoffman // Let's Talk Business, Productivity // 5 min read

Have you ever met someone who always seems busy—but if you asked what they’ve accomplished in the last day, or the last week, they couldn’t give you a straight answer?

Maybe, if you’re being totally honest, this happens to you, too?

Let’s face it. Being truly productive in today’s business world is more difficult than ever. Yes, technology has made us much more efficient in many ways, but it also comes with great challenges: The constant bombardment of dings and notifications and emails and phone calls and texts can throw even the most type-A, goal-oriented businessperson out of focus.

What I Learned from the Story of the Fish

By Meny Hoffman // Let's Talk Business, Productivity // 5 min read

A little girl was watching her mother prepare a fish for dinner. Her mother cut the head and tail off the fish and then placed it into a baking pan.

The little girl asked her mother why she cut the head and tail off the fish.

Her mother thought for a while and then said, “I’ve always done it that way. That’s how grandma always did it.”

Not satisfied with the answer, the little girl went to visit her grandma to find out why she cut the head and tail off the fish before baking it. Grandma thought for a while and replied, “I don’t know. My mother always did it that way.”

How Important Is My Workplace Culture?

By Meny Hoffman // Company Culture // 5 min read

Would you hire an employee who has skills you desperately need but doesn’t fit into your company’s culture?

I posted this question a few days ago to on Linkedin, and received several insightful answers. There was a general consensus that hiring an employee who fits your company’s culture is extremely important—perhaps even more than their skill.

But let’s back up a second. What exactly do I mean by culture?

The Multitasking Myth

By Meny Hoffman // Let's Talk Business, Productivity // 5 min read

Do you ever have one of those days where you feel like you’re doing so many things, but at the end of the day, you feel like you haven’t gotten anything really important done?

I think everyone can relate to this feeling.

I was speaking about this problem to a friend the other day, and our discussion led to multitasking in the modern world—it’s so satisfying, but is it actually productive?

3 Ways to Know Whether You’re Really Committed

By Meny Hoffman // Leadership, Let's Talk Business // 5 min read

The other day, I posted the following on LinkedIn, asking people to fill in the blank. “Nothing great has ever been achieved without ______.”

I received over 90 responses. The number one answer?

Pursuing the Impossible: Of Flying Red Convertibles and Life on Mars

By Chava Shapiro // Leadership, Let's Talk Business // 3 min read

Forget about thinking out of the box. Try thinking out of the stratosphere.

A couple days ago, billionaire Elon Musk’s company SpaceX launched a rocket into space, the first time a rocket this powerful has been sent into space by a private company.

In a fun, creative twist, rather than the usual nondescript chunk of metal, the rocket carried Musk’s red Tesla convertible

. . . with a dummy wearing a SpaceX spacesuit strapped inside. 😉

Do You Have These Four People In Your Life?

By Meny Hoffman // Leadership // 5 min read

They say the definition of insanity is doing the same thing over and over and expecting different results.

By this definition, I think quite a few business owners would qualify as insane.

But in all seriousness—as entrepreneurs and business owners, so often we get stuck in our own ways of thinking, imprisoned in our own perspectives. Like spiders spinning the same web over and over, we’re unable to see a different way through our challenges.

If this resonates with you, then answer this: Who do you have in your life that you can talk with honestly and openly about your struggles in your business? Who do you have who can listen and encourage and guide you when the going gets rough?