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Learning to Love Sales by Loving People with Chayale Kaufman

It’s not uncommon for businesses to initiate an advertising campaign, only to watch it fail miserably. Chayale Kaufman, a media strategist, marketing professional, and the founder of the Jewish Content Network and ConsultWrite Media, explains that companies often ignore the importance of strategy, consistency, and choosing the right media outlets and that some tweaks to the way they implement their marketing strategy can do wonders for increasing its effectiveness. In this fascinating conversation, Chayale and Meny Hoffman talk about the secret to effective sales, what it means to have a marketing strategy, achieve a work-life balance, and much more. Read more

From Fixing Your Back to Fixing Your Business: The Odyssey of Dr. David Kaplowitz

From Fixing Your Back to Fixing Your Business: The Odyssey of Dr. David Kaplowitz

Why would a chiropractor choose to leave his massively successful practice, and pivot into becoming a renowned marketing expert and coach? Dr. David Kaplowitz was one of Connecticut’s most successful chiropractors, building a practice that brought in over one hundred patients every day. Over time, he left the world of medicine and entered the world of business coaching. By using the lessons he learned during his medical career, alongside the many teachable moments he has experienced ever since. David has become a sought-out and wildly respected coach who works with companies and executives to develop leadership skills and maximize performance. Listen to David’s fascinating conversation with Meny to learn more about his story, the importance of active listening, how to resolve conflicts without undermining your entire business, why you should pay attention to the people who think you’re wrong and much more.

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Building a Mission-Based Company Culture with Mike Beckham of Simple Modern

Building a Mission-Based Company Culture with Mike Beckham of Simple Modern

Everybody knows that company culture is important, but that’s a lot different from actually building a culture that sticks, makes your business better, and gives your employees a sense of mission. How can you build a meaningful and deep-rooted company culture that will also make your business stronger and more successful? Mike Beckham, the co-founder, and CEO of Simple Modern has created one of the most successful drinkware companies on the planet while also fostering a mission-based culture. In this episode of Let’s Talk Business, Meny asks Mike about the secrets of his success, the ways we can all inculcate a positive and productive culture in our companies, what entrepreneurs need to look at when trying to start a company, and much more.

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Creating Income from Home By Utilizing Things You Already Know with Martha Krejci

Creating Income from Home By Utilizing Things You Already Know with Martha Krejci

Nowadays, as more and more people work from home, having multiple income streams is increasingly important – and world-renowned marketing expert Martha Krejci has created a system to help you maximize profits by developing these streams one at a time. Join Meny Hoffman as he and Martha talk about affiliate marketing, how many income streams a person should have, what social media platforms you should emphasize and which you shouldn’t, how to use SEO to get to the top of Google searches, and much more.

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The Secrets of Webinar Success with Steve Werner

The Secrets of Webinar Success with Steve Werner

If you had 75 potential customers hanging on to every word and you had two hours to talk to them, how would you spend that time? In this episode, our guest is Steve Werner, a well-regarded expert in creating successful live events and webinars. Along with teaching the secrets to webinars that encourage your clients to do business with you, Steve offers pointers about when to tweak your business plan rather than overhauling it, the fallacy of searching for the shiny object, the benefits of putting in your 10,000 hours, and much more.

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Overcoming Bad Habits to Become a Wildly Successful Salesperson: Talking with Warren Greshes

Overcoming Bad Habits to Become a Wildly Successful Salesperson: Talking with Warren Greshes

It’s time for you to be really honest with yourself: are you afraid of hearing “no” when you try to sell – and is that fear preventing you from becoming a great salesperson? In this episode, our guest is Warren Greshes, an expert in the areas of sales, personal and professional development, leadership development, and employee motivation. He has addressed corporate and association audiences all over the world, and Bridgestone/Firestone, Hewlett Packard, Monsanto, and Coca-Cola are among his many corporate clients. He has also spoken in front of some of the world’s largest and most prestigious organizations, including The Million Dollar Round Table, The National Association of Realtors, and Sales and Marketing Executives International.

In our conversation, Warren reveals how to be a successful salesperson, and how most people are not good at sales because they are afraid of rejection. He breaks down why activity goals are more important than sales goals and why you should never walk out of an appointment without a conclusion. Warren encourages you to stop thinking about the sale itself and instead focus on the client’s needs and how your product or service will benefit them. Read more

Balancing Business Success with Health and Wellness: A Talk with Luke DePron

Balancing Business Success with Health and Wellness: A Talk with Luke DePron

Have you built an amazing business at the cost of running your physical and mental health into the ground? And do you feel that you just don’t have the time to make real changes in your lifestyle? In this episode, our guest is Luke DePron, an online weight loss coach for busy entrepreneurs and businessmen, as well as the host of the Live Great Lifestyle podcast. Both from his training and from strategies learned from exceptional sportsmen and elite performers, Luke has transformed everyday men into Olympic-level athletes. Today, he helps high-achieving entrepreneurs lose 20 pounds or more of body fat through the Lean Body Method™ so their physiques, energy, and confidence match the success they have in business and in life.

In our conversation, Luke navigates how to establish your way to fitness, avoid work that is unhealthy for you, and lead a successful business. He digs into how to achieve wellness, make it stick, and set up realistic goals. He remarks on the importance of creating a business culture where employees’ health is prioritized and they feel you care about them as well as their wellness. Read more

Overcoming Fear and Maximizing Potential with Shlomo Friedman

Overcoming Fear and Maximizing Potential with Shlomo Friedman

Many people pride themselves on communicating effectively. But they might not realize how often fear is undermining their communication, thereby harming their ability to motivate employees, deal effectively with clients, and learn from the competition. In this fascinating episode of Let’s Talk Business, Meny has a candid conversation with Shlomo Friedman, Visionary of Imperial in Lakewood, New Jersey, about how you can encourage rather than discourage, be honest rather than devious, and communicate in ways that help people reach their potential – while simultaneously making your business more successful, and your life more meaningful. 

Shlomo Friedman is a Partner, Executive Director, and Visionary of Imperial, a leading real estate brokerage headquartered in Lakewood, New Jersey. He is renowned for his emphasis on company culture & mindset work, helping Imperial agents sell more and dream bigger through the power of training, support, & teamwork. Shlomo is also a much sought-after speaker on the topic of sales, and company culture, presenting at popular events and seminars, where he empowers high achievers to set and achieve impressive goals.

Listen and enjoy!

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