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How to Build and Scale a Creative Agency with Jason Swenk

Agencies are often really good at what they do, but they struggle at creating the right systems for scaling, generating a steady pipeline, hiring a team and providing the right tools and resources for their team to be successful. Luckily, this week’s guest, agency advisor, mentor, and author Jason Swenk, knows a thing or two about scaling an agency. He grew his own multi-million dollar agency for 12 years before selling it, and now he teaches other agency owners the exact systems and framework he used to do so, helping them grow from zero to eight figures.

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Don’t Make This Mistake at Your Next Trade Show

With winter fast approaching, I’ve heard from many business owners that they’re planning to attend trade shows and conferences. So I thought I’d tell you a story.

I’ll never forget our first trade show. We were so excited about connecting with some great prospects. After the show, we got back to the office, and someone asked, “Who’s got the bag with the business cards?” (Mind you, this was back in the pre-digital age.) After a heart-wrenching search, we realized that the hard-won cards had been completely misplaced, probably still attending the trade show under a forgotten table.

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The Recipe for Turning Your Passion into Profits with Jamie Geller

People with passion and grit can make seemingly impossible things happen—and Jamie Geller is one of them. In this episode, Jamie Geller, bestselling author and CEO and Founder of Kosher Network International, shares the inspiring personal story of how she built a business around her passion for sharing the joys of food and entertaining, how she came to author six bestselling kosher cookbooks, and the secrets she’s unlocked to gaining major mainstream media attention and juggling work and home life.

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Season One Highlights—Part 2!

After twelve awesome episodes chock full of no-nonsense business advice, the first season of Let’s Talk Business had finally come to an end! To mark this occasion, host Meny Hoffman sat down with podcast producer and Director of Content at Ptex Group, Chava Shapiro, to look back on their favorite moments from Season 1.

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Season One Highlights—Part 1!

After twelve awesome episodes chock full of no-nonsense business advice, the first season of Let’s Talk Business had finally come to an end! To mark this occasion, host Meny Hoffman sat down with podcast producer and Director of Content at Ptex Group, Chava Shapiro, to look back on their favorite moments from Season 1.

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LTB 17 | The Go Giver

How to Be a Go-Giver with Bob Burg

It’s human nature to constantly think, “What’s in it for me?”—especially when it comes to business. But this week’s guest turns that thinking on its head, teaching that the real way to succeed is by being a “go-giver,” constantly and consistently delivering value to others.

World-renowned speaker and author, Bob Burg‘s books have sold well over a million copies, and his universally acclaimed business sales book, The Go-Giver, has been translated into 28 languages. In this episode, Bob and I delve into how to cultivate deep relationships with others so they come to know, like, and trust you—and ultimately, do business with you.

We talk about:

  • How shifting your focus from getting to giving is the most financially profitable approach to sales.
  • The five key elements of value that you must communicate to your customers so that they choose you over the competition.
  • How to become an industry influencer by placing the needs of others first.
  • The one key question to ask to grow your network and your sales.

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What I Learned from My Family Trip to an Amusement Park

I took my family on a trip to an amusement park a few weeks ago, and like most parents, I had a vivid picture in my mind of how the day would go. I saw the smiles and laughter on my kids’ faces. I heard their happy squeals as they went on the rides. I felt the good vibes from the amusement park staff as they helped my kids onto the rides.

So you could imagine the disappointment I felt when, as we waited in line for the park’s most thrilling rollercoaster, I noticed that the attendant, a young man in his late teens, was helping kids get on and off with a look of total and utter boredom and indifference—even a little resentment. For someone whose job it is to give kids a good time, he showed zero signs of enthusiasm.

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LTB 12 | Expanding Through Infographics

How to Harness the Art of Storytelling to Grow Your Business with Brian Wallace

If you’re ready for no-nonsense advice, this week’s guest does not disappoint. Brian Wallace is the Founder and President of NowSourcing, an industry-leading infographic design agency whose clients range from startups to Fortune 500 companies.

In this episode, Brian shares insights we can all learn from through the lens the infographics niche. He also touches on the importance of storytelling, company culture, and the right questions to ask when interviewing potential employees. Read more