A little girl was watching her mother prepare a fish for dinner. Her mother cut the head and tail off the fish and then placed it into a baking pan.
The little girl asked her mother why she cut the head and tail off the fish.
Her mother thought for a while and then said, “I’ve always done it that way. That’s how grandma always did it.”
Not satisfied with the answer, the little girl went to visit her grandma to find out why she cut the head and tail off the fish before baking it. Grandma thought for a while and replied, “I don’t know. My mother always did it that way.”
Creative queen, avid book-lover, and self-proclaimed tree-climber, Mattie is one of our star in-house copywriters. She’s known for her keen talent for writing words that sell and en point brand voices for clients with that just-perfect human touch. While she has a chameleon-like ability to write for all sorts of mediums, Mattie has a “thing” for websites and a contagious fascination with UX.
Maybe you’ve just started selling on Amazon. Maybe you’re already an established seller with great sales. Either way, one thing is certain: If you want enduring success in the ever-changing world of Amazon, you can’t ignore the importance of having a strong brand.
Ask the sellers who have seen the most consistent, reliable growth on Amazon how they achieved so much success long term. They’ll likely tell you that optimizing their listings, using the right keywords, and hiring a listing expert got them to the top, but it was their brand that helped them stay there.
Around the office, Moshe is known as a fearless creative and a man who puts his heart into his work. With a brilliant eye, golden hands, and his little black sketchbook never too far from reach, Moshe has this rare knack for knowing how to simultaneous inhabit the divergent worlds of art and strategy. And it shows.
Lucky for me, I had the chance to sit down with Moshe for an interview in the Brain Room.
Would you hire an employee who has skills you desperately need but doesn’t fit into your company’s culture?
I posted this question a few days ago to on Linkedin, and received several insightful answers. There was a general consensus that hiring an employee who fits your company’s culture is extremely important—perhaps even more than their skill.
But let’s back up a second. What exactly do I mean by culture?
Do you ever have one of those days where you feel like you’re doing so many things, but at the end of the day, you feel like you haven’t gotten anything really important done?
I think everyone can relate to this feeling.
I was speaking about this problem to a friend the other day, and our discussion led to multitasking in the modern world—it’s so satisfying, but is it actually productive?
The other day, I posted the following on LinkedIn, asking people to fill in the blank. “Nothing great has ever been achieved without ______.”
I received over 90 responses. The number one answer?
Forget about thinking out of the box. Try thinking out of the stratosphere.
A couple days ago, billionaire Elon Musk’s company SpaceX launched a rocket into space, the first time a rocket this powerful has been sent into space by a private company.
In a fun, creative twist, rather than the usual nondescript chunk of metal, the rocket carried Musk’s red Tesla convertible
. . . with a dummy wearing a SpaceX spacesuit strapped inside. 😉
As entrepreneurs, our greatest strength can also be our greatest enemy.
A friend and fellow entrepreneur (let’s call him Daniel) recently came to me for advice on setting focused, clear goals for his business.
He had so many ideas, and there was so much he wanted to do, but he couldn’t seem to get anything to the finish line. He felt like he was all over the place.
Basically, it was the typical story of every entrepreneur. I told him that he’s not alone—that he suffers from SOS.
They say the definition of insanity is doing the same thing over and over and expecting different results.
By this definition, I think quite a few business owners would qualify as insane.
But in all seriousness—as entrepreneurs and business owners, so often we get stuck in our own ways of thinking, imprisoned in our own perspectives. Like spiders spinning the same web over and over, we’re unable to see a different way through our challenges.
If this resonates with you, then answer this: Who do you have in your life that you can talk with honestly and openly about your struggles in your business? Who do you have who can listen and encourage and guide you when the going gets rough?