A few months ago, I was experiencing a challenge in my business; I had been going back and forth on different possible solutions, but when all was said and done, I felt stuck.
A few weeks into this challenge, I got a call from a friend and fellow business owner. He asked me for my advice on an issue he was having in his own company and wanted my opinion on what the best path forward would be. The answer seemed pretty clear to me, and I guided him the best I could. After about 25 minutes of talking, we hung up the phone.
Meet Chana, Senior Graphic Designer at Ptex Group.
Equal parts passionate artist and smart strategist, Chana likes to get her hands dirty with design. Previously, she has designed packaging for well-known electronic consumer brands like Polaroid, Sharper Image, and Limited Too. While she only joined the Ptex team about 8 months ago, Chana is already bringing her broad talent, unique expertise, and proclivity for creative adventure to the Ptex team. Shake up her talents, pour ’em out into Adobe Illustrator, and you end up with the perfect cocktail of beautiful, cost-effective, and solution-oriented designs that help businesses grow. (Did I mention they’re beautiful?)
I had so much fun interviewing Chana about her unique path to design, her love for creating awesome packaging, and what she’s learned about the industry and herself throughout her career. Here it is… Enjoy!
Two lumberjacks were competing in the finals of the annual lumberjack competition. One was older and more experienced, the other a younger and stronger lumberjack. The rules were simple: Whoever can fell the most trees in a day, wins.
The younger lumberjack, full of enthusiasm, immediately got to work. He could hear the other lumberjack in the distance. At regular intervals, the sounds of trees being felled would stop. The younger lumberjack grew even more confident, because he knew that meant the older lumberjack was taking a rest, while he had the stamina to keep going.
What makes a business a business?
I can’t count how many times I’ve sat down with people who asked me to sign an NDA because they had a Big Idea that they wanted to share with me, only to discover during our meeting that there is no viable business to back it up. Either it’s not a market fit, or there are similar products out there doing the same thing for a much cheaper price, or the cost of developing the idea would far outweigh the profits gained.
It’s an old story.
Two friends, Joe and Dan, move to a new town. Both being entrepreneurial guys, Joe decides to open a pizza shop, and Dan opens a grocery store.
After a few months, they meet and start chatting about their new business ventures. Joe is distraught. His pizza store is not doing well at all, and he fears he’ll have to close his doors. Meanwhile, Dan’s grocery business is booming. They discussed what led them to create their businesses.
Joe says, “When I was looking to move to the area, I saw that there were no pizza stores in town, so I figured it would be a great opportunity.” Dan responds, “That’s funny, my thinking was just the opposite: I saw that there were a few grocery stores in town already, so I figured there’s probably room for one more.”
Shlomo is a Senior Copywriter at Ptex Group, but his humble title belies his crucial role in many of Ptex’s large-scale branding projects. Many of those projects, in fact, begin at Shlomo’s desk—where he conducts exhaustive research to understand the business, unearth what makes it unique, and discern where it falls in the larger marketplace.
He sat across from me in my office, crying.
He had invested $400,000 into his new venture, and it wasn’t working. By the time he came to me to ask for advice, the only thing left to do was stop the bleeding and get out. What made this situation so much more painful was the fact that if this person had sought advice from someone sooner, he may have been able to turn the situation around, or at least cut his losses.
“How do you define growth?”
This is a question I posted recently on LinkedIn—and one I ask often when I’m speaking to audiences of businesspeople. And it always amazes me to see the diverse range of answers I get.