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Preparing for the Relaxation Rush

Next week, Ptex Group will be closing its doors for a few short days as our hardworking team plans to celebrate the wonderful Jewish holiday of Pesach (Passover).

The benefits of taking a break are well-documented. The ability to catch our breath, to clear our minds. Revamp and re-energize.

What is often overlooked, however, is the importance of proper preparation prior to stepping away from the hustle and bustle of our business lives. Read more

Why I Stopped Making Resolutions

The calendar has recently turned, and, with the change in year comes one constant: people setting grand resolutions and failing spectacularly.

No, this isn’t some deep-seated lack of faith in humanity – it’s fact. Research shows only eight percent of people actually achieve their New Year’s resolutions. This failure has, unfortunately, become so comically commonplace that it’s expected.

The question is, why? Read more

Beyond Wikileaks: The Dark Side of Email

Here’s a scary thought: Try and picture a world without email.

Spooky, no?

Indeed, it’s hard to fathom our world functioning as we know it without the wonder that is email. It’s cheap, it’s fast, it’s convenient, it’s just… easy. Few words can be as harrowing and bone-chilling for a business as “email is down.”

But for all its immeasurable benefits, there is a dark side to email. One that can eat away at the very core of any business – even the most successful.

Read more

Debate Debacles: How NOT To Talk To Your Clients

Amidst the helmeted hairdos, hyperbaric hyperbole and heated harangues, a presidential debate was apparently held this past week.

The Donald on the right. Madame Secretary on the left. And a collective nation of weary voters crammed smack in the middle.

News flash: The presidential debate was anything but presidential.

Pointed questions went pointedly unanswered. Vague claims and misleading statistics and snide references were haphazardly thrown around. And copious sniffles abounded.

This was not America’s finest moment – at least from a business perspective.

Read more

Top 4 Reasons to Visit the Ptex Office

Here’s why you should be coming to visit the Ptex office.

It’s not just because of the award winning office environment (Great Places to Work 2016), the limited edition Brooklyn Bridge letterpress print hanging in the foyer (which took Cameron Moll over 300 hours to create), the open interiors designed by RMWong, Yossi’s fish tank with exotic species such as the clownfish and angelfish, or the occasional Cholent Fest on a nondescript Thursday.

While those are all solid reasons to stop by, it’s what’s going on right outside the touch-free, hand-censored glass doors that makes it worth the trip: the lunch options. Read more

Instagram Wisdom

1. You’re not posting for you, you’re posting for them.

Let’s say you’re a butcher. You post beautiful cuts of meats, maybe even some recipes. Then one day you see a beautiful sunrise so you decide to share it on your account. DON’T! Your followers are following you because they are interested in meat. They DO NOT like you. Neither are they interested in your life. They liked and followed you because you posted something they were interested in: meat & recipes. Simple as that. Therefore, please DO NOT post your super cool organic dinners, your cat, or even a crushed soda can that looks just like you. THEY WILL UNFOLLOW YOU. Pick one category (meat & recipes)  and don’t post anything else. Try it and you’ll thank me.

Read more

On Culture….& Personal Breaking News

Ptex recently received quite a compliment. As of July, we are officially certified as a Great Place to Work® business.

To receive this prestigious accolade, GPW asked our employees to participate in their anonymous survey on their feelings regarding the workplace environment, culture, management, etc. and how it affected – positively or negatively – their job performance. I myself was not allowed to take part in this.

The unanimously positive results of the survey was quite touching.

Read more

Are You Prepared for Success?

As a marketing agency, Ptex Group invests a lot of time and talent into creating and positioning brands, and building out detailed campaigns.

But here’s the thing: Sometimes, once a company has launched a successful marketing or re-branding campaign, they find themselves without sufficient manpower to handle the sudden influx of incoming phone calls, inquiries, and leads.

And surprisingly enough, the success itself ends up resulting in a catastrophic waste of time and money – potentially causing the newly formed brand image to become severely tainted.

Something to think about, isn’t it? Read more

Got Passion? Feed Their Desire.

You’ve got product. They want purpose.
You’ve got a commodity. They want camaraderie.

Turns out, what people want most today, is uncannily similar to what they’ve always wanted. Only for thousands of years, those needs used to be supplied by community, culture and organized religion. In today’s scattered and individualistic society, those moorings have been severed, leaving a profound, gaping hollow.

Savvy brands are stepping in to fill that void, building causes and cultures around themselves. Read more