Being a small business owner does not mean you have to keep your vision small. After all, to become big requires you to begin with what little you have. Renowned author of The E-Myth, Michael E. Gerber, is no stranger to starting small. In his seminal book, Michael dispels the myths surrounding starting and growing a business, and his teachings have inspired tens of thousands of business owners to stop working in their businesses, and start working ON their businesses. Today, he shares that wisdom with us, including the a-ha moment of how his seminal book came to be. He talks about the building blocks of growing and scaling a small business, touching on the most important ingredients—dream, vision, purpose, and mission. In this episode, awaken the entrepreneur within YOU and get inspired to take the steps needed to bring your business to the next level. Read more
Welcome to the Let’s Talk Business Podcast—the podcast for no-nonsense advice to help you learn, grow, and lead. Listen in as Ptex Group CEO Meny Hoffman talks to some of the world’s foremost business leaders and influencers about how they’re turning ambition into action, blunder into breakthroughs, and passion into profits. Please subscribe, rate, and enjoy the show!
It was a cold winter night, and I couldn’t fall asleep. It was 2 am. My mind was racing, full of all of the open tasks on my to do list. I had thought that now that my business was really growing, and I had a team to support me, all the stress, overwhelm and sleepless nights would go away.
But I was wrong.
As a person in business, each day can feel like a new rollercoaster of experiences and emotions. One minute you’re engaged in an exciting sales call with a large potential client, the next you’re in an anxiety-filled strategy meeting. One minute you’re putting your best foot forward to deliver a presentation, and then you’re comforting your child after a hard day at school.
Meet Joseph (Yossi) Hoffman. Founder and CEO of Forwardslash, a Ptex sister company and experts in all things web, Yossi is a one-of-a-kind leader and digital maven. Known for constantly pushing his team to explore, innovate, and push the boundaries of what’s possible in the digital sphere, Yossi has a deep understanding of what makes both people and businesses tick. He’s often seen feeding his large collection of tropical fish or strumming on his guitar—and rarely seen without a smile on his face. I interviewed Yossi about what drives him, how he overcomes challenges, and the secret sauce to the success of Forwardslash.
A few months ago, I was experiencing a challenge in my business; I had been going back and forth on different possible solutions, but when all was said and done, I felt stuck.
A few weeks into this challenge, I got a call from a friend and fellow business owner. He asked me for my advice on an issue he was having in his own company and wanted my opinion on what the best path forward would be. The answer seemed pretty clear to me, and I guided him the best I could. After about 25 minutes of talking, we hung up the phone.
Meet Chana, Senior Graphic Designer at Ptex Group.
Equal parts passionate artist and smart strategist, Chana likes to get her hands dirty with design. Previously, she has designed packaging for well-known electronic consumer brands like Polaroid, Sharper Image, and Limited Too. While she only joined the Ptex team about 8 months ago, Chana is already bringing her broad talent, unique expertise, and proclivity for creative adventure to the Ptex team. Shake up her talents, pour ’em out into Adobe Illustrator, and you end up with the perfect cocktail of beautiful, cost-effective, and solution-oriented designs that help businesses grow. (Did I mention they’re beautiful?)
I had so much fun interviewing Chana about her unique path to design, her love for creating awesome packaging, and what she’s learned about the industry and herself throughout her career. Here it is… Enjoy!