We all know that social media, when done right, is a powerful tool for growing your audience, generating leads, and scaling your business. But with so many social media platforms (Facebook? Instagram? Twitter? Tiktok?) and no shortage of social media “gurus” offering their advice as to the best strategy—it can be difficult to know where to start, how to post, and when to pivot.
That’s why I’m thrilled to have the “Queen of Social Media” Rachel Pedersenon the show to clear up some of the confusion. Recognized by Content Marketing Institute as one of the Most Influential Online Marketers, Rachel is a highly sought after Social Media Strategist and educator and the founder and CEO of The Viral Touch and Social Media United, a leading online university for those aspiring to become successful social media managers and strategists.
Rachel answers some of the most common questions I hear from business owners about social media: “How do I decide which social media platform is best for business?” “What are the secrets to successfully growing my audience?” “What are the pros and cons of outsourcing my social media management?” … And so much more.
If you want some practical tips for leveraging this powerful tool to grow your business, then be sure to listen and enjoy!
Your sales team is one of the most important aspects of your larger team because, without them, your business isn’t actually making money. You have to make sure that your sales team is always in optimal working condition so that they can communicate and sell as effectively as they can. Meny Hoffman is joined by Rene Zamora, the President of Sales Manager Now. Together, they talk about the importance of keeping your sales team sharp and strong. Check in on your sales team today, and see if they’re the best they can be!
Ironing out business strategies will always be a vital part of the process, but do you ever get the sense that you’re getting stuck on the strategy level? “The best-laid plans of mice and men often go awry,” and this holds true in business as well. You can have the most solidly constructed business strategies in the world, but without the proper execution, those plans will soon go off the rails. Kim Bohr is a speaker, coveted executive advisor, and the CEO of the Innovare Group. Together, Kim and Meny discuss the importance of tight execution to complement well-made business strategies. It’s time to move out of the bubble and put what you know in practice!
How do you get more people to identify with and build a relationship with your brand? Is it great marketing, a memorable visual brand, talented salespeople? The truth is, none of those are enough. You must create a “culture of referrals”—a reliable referral and introduction system that allows you to get more referrals and introductions from your existing clients. But how do you create this system, and how do you become “referrable”? This week’s guest, Bill Cates, is an internationally renowned client acquisition expert and the author of Radical Relevance. Bill and Meny drill down into these questions in today’s episode. Get ready for practical tips for how you can get more clients through word of mouth, referrals, and personal introductions, so you can increase your revenue without increasing your marketing expenses.
Are you the owner of a family business, trying to navigate its unique multigenerational challenges and bring it to the next level?
I am excited to introduce Shay Myers, an agriculture executive and the CEO of Owyhee Produce, a third-generation family farm that has grown to feed tens of millions of Americans annually and become one of the largest vertically-integrated onion farms in the country. In this interview, Shay reveals the secret to working with multiple generations of a family business and how to move it to scalability. He also shares his insight on how you can go from being a small farm to one of the top ten players in the United States, as well as how you can differentiate yourself and innovate in a market where everybody is doing the same thing.
Shay offers so much great advice and personal experience in this interview. Listen and enjoy!
Have you ever doubted whether you have what it takes to build your business?
Growing a business is not easy. That’s why I am thrilled to share this interview with my guest Isaac Scharf, the founder and CEO of IYS Enterprises, INC. and Pillow Guy, as he retells his own fascinating entrepreneurial journey, from successfully launching a restaurant in the Catskills, to selling life insurance, to running a thriving moving company, and ultimately breaking into the pillow and bedding industry.
There is so much to learn as Isaac shares with us his wealth of experiences and what he discovered along the way. He breaks down the way you need to approach and understand your brand and the products that you’re sourcing. Isaac also shares how you can get your products to retailers and e-tailers, and offers valuable insight into recent trends within the eCommerce marketplace.
Listen and enjoy!
You want to start your own business. But there’s a lot on the line. You have to ask yourself difficult questions. Do I have what it takes? Is it worth it? And how do I do it?
This interview has been months in the planning, and I’m so excited I can finally share it with you all. I had the honor of interviewing Gino Wickman, creator of the Entrepreneurial Operating System (EOS) and the Founder of EOS Worldwide. He is a bestselling author of several books, including Traction and most recently, Entrepreneurial Leap: Do You Have What It Takes To Become An Entrepreneur? Gino founded Entrepreneurial Leap with the mission to give people the tools to decide whether entrepreneurship is the right path for them and how to go after their dreams.
In our interview, Gino and I discussed his journey in developing the EOS system and what he has learned is the most important mind shift a leader must make to make their organization successful. We discussed entrepreneurship—the six essential traits of every entrepreneur, how to identify whether entrepreneurship is in your DNA, and the different ways that one can pursue the entrepreneurial path.
If you’re currently an entrepreneur, thinking about becoming an entrepreneur, or wondering if entrepreneurship is right for you, I encourage you to give this one a listen!
Are you ready to love not just your work, but also the business that supports that work? Are you tired of spinning your wheels in your service-based business and know there must be a better way to grow your revenue, avoid burning out, and attract high-quality clients?
Thankfully, this week’s guest on the show is Gabrielle Chipeur, marketing automation specialist and author of Secret Weapon: Attract the Best Clients, Charge What You’re Worth and Fall in Love with Your Work Again. Gabrielle works with web professionals, designers, and coaches to help them discover the areas of their business they should be focusing on (and the ones they shouldn’t) in order to grow their revenue and feel more fulfilled doing it.
In this interview, Gabrielle and I discuss the best practices that work for optimizing the systems and processes in your business so you can spend your time, energy, and resources on what really matters. We talk about how to ensure the perfect clients come to YOU, so you can show up for yourself and your clients and achieve true work-life harmony.
If you’re ready to level up your business, this episode is not to be missed.
Listen and enjoy!