Products don't sell.
Brands do.

Without a strong brand, your product is just another commodity in a crowded marketplace. So what compels a buyer to choose you over your competition?

We create product branding that helps you stand out, sell more, and build a thriving business.

Brands We Work With

Privileged to work with

Why do I need a brand?

Consumers are overwhelmed with choices. How do you make yours the obvious one?
Here's how a brand will help you thrive:

  • Growing Business

    Big Business

  • Without a strong brand:

    With a strong brand:

  • Shape Perception

    People have misconceptions about the unique benefit your products offer them, and it’s hurting your sales.



    Your business isn’t what you say it is—it’s what they say it is. A clearly defined brand identity ensures you’re seen the way you want to be.

  • Command Higher Prices

    You’re engaged in a price war you’ll likely never win, so while you’re competing on pennies, in the long run, your losing dollars.



    When your perceived value is higher, you can charge more for your products. Give customers great experiences, and you’ll beat the competition—at any price.

  • Attract More Customers

    As the playing field becomes more saturated with savvier, flashier competitors, you increasingly struggle to get new customers in the door.



    Customers buy products based on emotion, not just logic. Arm yourself with a powerful identity that resonates with your target audience—and turns them into buyers.

  • Be Memorable

    In a deafeningly noisy marketplace, you lack that X-factor necessary to make a lasting, memorable first impression on your customers.



    A strong, consistent brand is the key to building recognition, awareness and memorability, so you’ll be top of mind next time they need your product.

  • Build Loyalty

    You’re bleeding customers—and your rising customer acquisition costs are hurting both your margins and your long-term scalability.



    Loyal customers are by far your most profitable. A brand helps you earn your customers’ trust, so they keep coming back, and your profits keep going up.

  • Gain Independence

    You know that leaving your business’s success in the hands of third party is stunting your growth—and leaving your business vulnerable.



    Don't be dependent on an overcrowded third-party platform to put you in front of the consumer. Build a thriving business and customer base on your own terms.

Read More

  • Owlee Scroll

    Bard of Avon
    X
    Previous Next
    Bard of Avon
    Pairing Shakespeare and a turn-of-the-century design to give consumers a taste of luxury listening. Sit back, raise a glass, and pay heed
  • Mindspace

    X
    Previous Next
    The gift of space.
    Oh, the things you can do when you give yourself some mindspace. We created an online brand from scratch, and vaulted it to the top of the Amazon charts with a strong brand platform, visual identity, and minimalist packaging that reflected clarity and breathing space.
  • Watson

    X
    Previous Next
    Watson
  • Xixo

    Home of a different kind.
    X
    Previous Next
    Dish out the unexpected.
    An energetic, fresh brand identity for edgy silverware. Giving striking aesthetics and contrasted classics a permanent seat at the table, by kissing boring goodbye.

Where does your brand stand?

  • Emerging Brands
  • Growing Brands
  • Established Brands
  • You’ve got a great product, but lack that “something” to make you stand out from the other vendors competing for the same market share.

     

    Our team will mastermind a brand identity that’ll tell them why you’re different, and most importantly, why they should choose you. If you want help creating a new brand, and want a partner to help you execute a brand strategy that’ll maximize its impact, let’s talk.

  • Your product is doing well, but your current image (or lack thereof) is holding you back from your bigger vision.

     

    We’ll help you gain a deeper understanding of who you are and who you are not, how you can grow, and consistent brand structure and messaging that will set you up to scale. If you’re ready for prime time, let’s see how we can help you grow and reach your long-term goals.

  • You’ve achieved a rare level of recognition and brand equity, but you want to ensure you can stay ahead for the long haul.

     

    Because in today’s fast-paced, technology-driven world, established brands can quickly become irrelevant as the rest of the market passes them by. We form holistic, long-term relationships with established brands, developing innovative strategies to tap into new markets and opportunities. If you’re an established brand itching to scale faster, let’s put our heads together to see how we can increase your market share.

Close
  • Emerging Brands

    Interested in giving your brand the boost it needs to get noticed? Fill out the form below and let's get started.

    Emerging Brand: Step 1

    Basic Company Info

  • Emerging Brand: Step 2

    Which industry is your brand serving?

    Consumer Goods
    Electronics
    Food & Beverage
    Travel & Hospitality
    Home & Office
    Beauty & Health
    Books & Audible
    Movies, Music & Games
    Computers & Technology
    Garden & Tools
    Toys, Kids & Baby
    Clothing, Shoes & Jewelry
    Sports & Outdoors
    Automotive & Industrial
    Arts & Culture
  • Emerging Brand: Step 3

    How can we best contact you?

Close
  • Growing Brands

    Interested in giving your brand the boost it needs to get noticed? Fill out the form below and let's get started.

    Growing Brand: Step 1

    Basic Company Info

  • Growing Brand: Step 2

    Which industry is your brand serving?

    Consumer Goods
    Electronics
    Food & Beverage
    Travel & Hospitality
    Home & Office
    Beauty & Health
    Books & Audible
    Movies, Music & Games
    Computers & Technology
    Garden & Tools
    Toys, Kids & Baby
    Clothing, Shoes & Jewelry
    Sports & Outdoors
    Automotive & Industrial
    Arts & Culture
  • Growing Brand: Step 3

    How can we best contact you?

Close
  • Established Brand

    You are an established brand and we need to have a perosnal chat to get this going.

    How can we contact you?

Since 2001, we've been helping businesses turn their products into winning brands. We'd love to do the same for yours.

Schedule a Free Brand Audit
Ready to talk?

We’d love to help you find your way.

Have Raizy call me
  • "You guys hit the nail head. You effectively captured the essence of what Owlee is meant to be and our products are flying off the shelves."

    Joel Stern ,CEO, Owlee

  • Ptex guided us through every step of our branding and product development and did an outstanding job with our branding, giving us a fresh, spectacular, modern and cutting-edge look.

    Bernard Klein ,CEO, Montique International

  • The brand and strategy Ptex Group developed for my brand has brought tremendous opportunities for growth and success. Their team has continued to be by our side as we grew, and that's been a huge asset for us.

    A. Strauss ,CEO, Mindspace

What's next?

Here's what you can expect when you work with us.

  • 1

    Schedule Your Brand Audit

    When you meet with our product branding team, we’ll delve into your world to learn about your products, understand your competition, and dial into your ideal customers.

  • 2

    We Build Your Brand

    Our creative team gets to work creating your new product brand—one that will cut through the noise, connect to your customers, and keep them coming back again and again.

  • 3

    We Launch Your Brand

    We smartly and strategically guide you in launching your new brand into the real world, helping you maximize every opportunity to cultivate loyalty and drive profits.

  • 4

    We Watch You Grow

    We shed a proud tear as we watch you succeed. And while the reins are all yours now, we'll be on hand to help you with anything you may need along the way.

Schedule a Free Brand Audit

7 Simple Ways to Build Your Product Brand on Amazon

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